By Prof. Dr. Anders Gustafsson, Prof. Dr. Andreas Herrmann, Dr. Frank Huber (auth.)

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1976), A consumer Preference Approach to the Planning of rural primary health-care facilities, Operations Research,24,991-1025. Pearson, R. W. and Boruch, R. F. (1986), Survey Research designs: Towards a better Understanding of their Cost and Benefits, Berlin. Perreault, W. D. and Russ, F. A. (1977), Improving Physical Distribution Service Decisions with trade-off Analysis, International Journal of physical Distribution and Materials Management, 7, 3-19. Conjoint Analysis as an Instrument of Market Research Practice 41 Perrey, J.

H. (1990), Die Bedeutung der Umweltvertraglichkeit von Produkten fiir die Kauferpraferenz - Ergebnisse einer Conjoint-Analyse bei Holzschutzmitteln, GfK - Jahrbuch der Absatz- und Verbrauchsforschung, 36, 86-102. Biischken, J. (1994), Conjoint-Analyse - Methodische Grundlagen und Anwendungen in der Marktforschungspraxis, Thexis - Fachbuch for Marketing: Marktforschung, 13, 72-89. Carmone, F. , Green, P. E. and Jain, A. K. (1978), Robustness of Conjoint Analysis: Some Monte Carlo Results, Journal of Marketing Research, 15, 300-303.

B. (1991), A clusterwise Regression Method for simultaneous fuzzy market structuring and Benefit Segmentation, Journal ofResearch in Marketing, 28, 385-396. Weisenfeld, U. fl:iisse von Verfahrensvariationen und der Art des Kaufentscheidungsprozesses auf die Reliabilitat der Ergebnisse bei der Conjoint-Analyse, Berlin. Winer, B. J. (1973), Statistical Principles in Experimental Design, New York. Wirth, U. (1996), Kundenorientierte Produktgestaltung mittels ConjointMeasurement: Neuproduktplanung bei Mercedes-Benz, in: Bauer, H.

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